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Youth panel, largely recruited through social media
and mobile media, has the most vibrant and participating members of all. Recent
increase in disposable income in many families and good jobs for educated youth
leave them with higher propensity to spend on items like mobile, electronic gadgets,
sports goods, fitness and premium body care products. With one of the world’s
youngest population, this segment decides the future of India, and the winners in
the market place.
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